Meet Our Team
Aaron Jones, CEO
MetroLacrosse CEO Aaron Jones joins the organization with more than two decades of sports management expertise. As the CEO of MetroLacrosse, he is responsible for the daily operations and delivery of lacrosse programs to more than 700 urban kids throughout the city of Boston. He is also charged with the responsibility of expanding the nonprofit’s annual seven figure budget. MetroLacrosse, which launched in 2000, is the largest most successful lacrosse program servicing the urban market in the US.
Aaron’s previous experience illustrates a distinguished record of success in generating sustainable revenue streams through partnership building, fund raising, strategic event management, and sponsorship & licensing expertise. Those experiences were cultivated through a professional background of entrepreneurial leadership and executive tenures with the NFL, NBA, emerging sports leagues and within the Internet/entertainment industry.
Jones began playing lacrosse at a young age in Hempstead, NY, a community very similar to the environment that MetroLacrosse participants encounter in their daily lives. Jones leveraged his urban lacrosse roots into years of on & off the field accomplishments. He was a standout member of Cornell University lacrosse team highlighted by selections as the school’s “Athlete of the Year” in 1985, All-Ivy team recognition from 1985 – 1987, and All-American team honors in 1987; the same year that the team finished as NCAA Champion runner ups. Jones received his BS from Cornell, and a Master’s of Science degree from the University of Massachusetts. He credits his lacrosse participation as the catalyst that positively changed the trajectory of his life’s focus and direction.
Jones’ sports management experience includes leading his own sports marketing firm, Jones Marketing & Management, Inc. (JMM) to represent a stable of nationally recognized brands and celebrities. Prior to his entrepreneurial endeavors, he served as President of the National Lacrosse League’s New York Titans and the NBA Development League’s Greenville Groove. Jones also served senior executive tenures leading Urban Box Office Network, a sports/entertainment focused internet start-up, as well as managing local marketing efforts for the NFL and overseeing licensing programs for NFL Players, Inc. at the NFL Players Association.
Pat Cronin, Program Director
Pat first joined MetroLacrosse as a 6th grader in 2001 in Roxbury. He participated in MetroLacrosse through high school and served as a team captain sophomore, junior, and senior year. He attended the University of Massachusetts-Amherst where he earned his BA in business management and stayed involved with Metro by coaching at its overnight camps during summer breaks. While at Umass he was the captain of the club lacrosse team (NCLL, D-1) and led the Minutemen to a top 15 ranking in 2012. After graduation in 2013 Pat joined MetroLacrosse full-time as an Assistant Program Manager and has since evolved into his current role as Program Director. In addition to managing year round programming Pat also coaches Metro youth teams in Dorchester and Chelsea and competes in men’s leagues around Boston.
Rodrigo Henriques, Senior Program Manager
Rod’s first encounter with MetroLacrosse was as a participant for the East Boston Flyers in the spring of 2003. He participated year round until moving onto varsity lacrosse at Saugus High School. After earning 1st team all-conference (2009) and Eastern Mass all-star honors (2009) he moved onto his collegiate career at Anna Maria College where he was nationally ranked in the faceoff circle and went on to set numerous school records. He graduated from Anna Maria in the spring of 2014 with a Bachelors in Sport Management.
Bianca Sullivan, Girl’s Programs Manager
Bianca Sullivan was first introduced to lacrosse at the age of 10 through MetroLacrosse. During her lacrosse tenure at Metro from 2003-2009, Bianca attended school in Wellesley as a METCO student and was the first and only African-American female student to play for Wellesley High School. Bianca then went on to play lacrosse at Howard University in Washington, D.C where she received a B.A. in Journalism. Prior to joining Metro, Bianca served time with ESPN, NBC, CBS, The U.S German Embassy and FOX News. Bianca is enthusiastic about using her skill-set and experience to increase lacrosse skill level and positively influence participants in the organization.
Kendell Johnson, Marketing & Partnership Development Manager
Kendell Johnson joined the team in early 2016. He is a Business Marketing graduate from Morehouse College in Atlanta, GA. Prior to joining Metro, Kendell gained experience in Sport and Entertainment Marketing serving time at the Charlotte Hornets, Atlanta Hawks & Philips Arena, and Turner Broadcasting Systems. Coming from a diverse and competitive industry, he is looking forward to assisting in the growth and development of the organization and helping it reach a larger scope.
Liz Eiseman, Coach Across America
“Liz Eiseman joined MetroLacrosse through AmeriCorps’ Coach Across America (CAA) program, crediting Up2Us Sports for her certification in Sports Based Youth Development. She earned her B.A. in American Studies from the University of Mary Washington (Fredericksburg, Va.), while holding numerous leadership roles on the women’s club lacrosse team. Liz played lacrosse throughout her youth in hometown Sandy Hook, Conn., and continued onto a variety of competitive-elite high school teams. A lacrosse enthusiast, she regularly dyes and strings women’s crosses, and has written several published gear reviews.”
Brigid Hurley, High School Program Manager
Brigid Hurley joined the MetroLacrosse team in the fall of 2016. Brigid played lacrosse at St. Lawrence University, where she was a First Team All-Liberty League selection in 2013 and a Second Team All-Liberty League selection in 2012. Hurley was an IWLCA Regional All American, as well as a co-captain her senior season. She graduated was a Bachelor of Science degree in Psychology. After graduating from St. Lawrence, she was a Local Development Officer for the English Lacrosse Association in Manchester, England. Hurley then went on to Mercyhurst University as a Graduate Assistant to earn her Masters of Science in Organizational Leadership and served as the Head Coach for the 2016 season. As the Interim Head Coach, Hurley lead the team to 11-1 in conference, 17-3 overall and finished the season ranked 8th in the country for Division II Women’s Lacrosse. As well as winning the Pennsylvania State Athletic Conference for the first time in program history. She is excited to now be a part of the MetroLacrosse staff and is looking forward to taking the High School program to the next level.